Introduction
Setting up ecommerce tracking in Google Analytics is crucial for any online business. By implementing this feature, you gain valuable insights into your customers’ purchasing behavior, revenue generation, and overall performance of your ecommerce website. In this article, we will guide you through the process of setting up ecommerce tracking in Google Analytics, step by step.
Step 1: Sign in to Google Analytics
Start by signing in to your Google Analytics account. If you don’t have one, create a new account by following the instructions provided on the Google Analytics website.
Step 2: Create a New Property
Once you are logged in, click on the Admin tab at the bottom left corner of the screen. Under the Property column, click on the drop-down menu and select “Create new property.”
Step 3: Enter Property Details
Fill in the required information such as the website name, URL, industry category, and reporting time zone. Click on the “Get Tracking ID” button to proceed.
Step 4: Accept Terms of Service
Review and accept the Terms of Service for Google Analytics. This step is necessary to enable ecommerce tracking.
Step 5: Retrieve Your Tracking ID
After accepting the Terms of Service, you will be redirected to a page where you can find your Tracking ID. Copy this ID as you will need it in the next steps.
Step 6: Install Tracking Code
Paste the Tracking ID into every page of your website, just before the closing tag. This code allows Google Analytics to collect data from your ecommerce site.
Step 7: Enable Ecommerce Tracking
Now that you have installed the tracking code, it’s time to enable ecommerce tracking. In your Google Analytics account, go to the Admin tab and click on “Ecommerce Settings” under the View column.
Step 8: Enable Ecommerce Reporting
In the Ecommerce Settings, toggle the “Enable Ecommerce” and “Enable Enhanced Ecommerce Reporting” buttons to ON. This will activate the ecommerce tracking features.
Step 9: Set Up Goals
Goals allow you to track specific actions that are valuable to your business, such as completed purchases. To set up a goal, go to the Admin tab and click on “Goals” under the View column. Click on the “+ New Goal” button and follow the instructions to create a new goal for completed purchases.
Step 10: Enable Enhanced Ecommerce Plugin
If you want to take advantage of advanced ecommerce tracking features, such as product impressions and shopping behavior analysis, you need to enable the Enhanced Ecommerce plugin. To do this, you will need the help of a developer to implement additional code on your website. Consult the Google Analytics documentation for detailed instructions.
Step 11: Test Your Setup
Once you have completed the setup, it’s crucial to test if the ecommerce tracking is functioning correctly. Make a test purchase on your website and check if the data is being recorded in your Google Analytics account.
Conclusion
Setting up ecommerce tracking in Google Analytics is essential for understanding your customers’ behavior, optimizing your online store, and maximizing your revenue. By following the step-by-step process outlined in this article, you can easily implement ecommerce tracking and gain valuable insights to boost your ecommerce business.
Remember to regularly analyze the data provided by Google Analytics to make informed decisions and continuously improve your ecommerce website’s performance. Happy tracking!
